Boston’s Best-Dressed: The Top Fashion Brands Taking the City by Storm

If you’re a fashionista in Boston, there’s no doubt that you’ve noticed the exciting and constantly changing scene of top-notch fashion brands. From high-end designer labels to everyday wear with a twist, the city has it all. In this blog post, we’ll dive into the most influential names that are taking Boston by storm – so sit back, relax and prepare yourself for some serious style inspiration!

Boston’s Top Fashion Brands

Boston is a city known for its history, its Revolutionary War battles, and of course its Harvard University. But it’s also a fashion-forward town, with stars like Gisele Bundchen and Cate Blanchett making the rounds at top designers’ shows. From Aritzia to Theory, these are the top fashion brands taking the city by storm.

1. Aritzia: With locations in Boston and New York City, this high-end retailer is dedicated to offering sustainable fashion options that are both stylish and ethical. Their pieces tend to be pricey but worth it – just look at their recent showroom collaboration with Sustainable Apparel Coalition.

2. BCBGMAXAZRIA: Another luxury brand that has an outpost in Boston, BCBG Max Azaria is known for its dramatic prints, flattering silhouettes, and attention to detail. It’s no wonder celebrities like Gisele Bundchen love their clothes!

3. Christian Soriano: Famous for his edgy looks (and famous girlfriend Miranda Kerr), Soriano has been a mainstay on the red carpet since he burst onto the scene in 2006. His formal clothing line can run upwards of $2,000 apiece, but you’re guaranteed to stand out in one of his pieces – even if it’s just for a night out on the town!

4. J Brand: Named after designer Jenna Jameson’s John Hancock smart card number, J Brand is known for its super-cute athleisure clothing – think leggings, boyfriend jeans, and even crop tops. With locations all over New England (and even internationally!), J Brand is perfect for style seekers on the go.

5. Theory: This contemporary fashion brand has garnered a reputation for its unique takes on classic silhouettes. Recent showroom collaborations with sustainable brands like Tumbleweeds and GOTS Certified Organic Textile Company have only solidified Theory’s status as a top Boston designer.

How They’re Driving Demand in the City

Back in the day, Boston shooters were typically Modest Marauders, donning shabby gear to blend in with the locals. With a new influx of fashion-savvy young people flooding into the city, that’s now changing – and fast. Here are six of Boston’s best-dressed young brands driving demand in the city:

1. Oversized T-Shirts from Local Brand 1O1O

2. Moonboots from Local Brand The Yoga Mat Factory

3. Camouflage Prints from Local Brand Bongo Brands

4. Rounded Heels from Local Designer Alternative Heels

5. Bright Colorful Scarves and Shawls from Designers like Sophie + Roi and Lulu Frost

6. Statement Jewelry Collections bylocal Designers like Cute Fixes and Moxie Jewelry

What to Expect from These Brands

There’s no one right way to dress for the Boston climate, but some of the city’s most popular fashion brands know how to keep things cute and comfortable. From natural beauty brands like Elizabeth and Restore to fun and quirky clothing lines like A-List Kids, these top retailers know what it takes to make a style statement anywhere in the city. While there are countless options when it comes to finding the perfect outfit, these five companies consistently produce some of Boston’s best-dressed women.

Elizabeth: Known for their sustainable and ethically made clothing, Elizabeth features chic designs that can be dressed up or down. With locations in Beacon Hill and Downtown Boston, this brand is a must-shop for stylish ladies on any occasion.

Restore: Restoration is a health-focused brand that sells natural and organic clothing that’s designed with comfort in mind. From tops to bottoms, this retailer has something for every style appetite.

A-List Kids: Whether you’re looking for trendy basics or something more extravagant, A-List Kids has got you covered. With kids clothes from preemie totte carriers to designer dresses (and everything in between), this store has everything your little darling need to feel beautiful from head to toe.

The North Face: Founded in San Francisco in 1973, The North Face is famous for its outdoor apparel and activewear line. While The North Face stores can be found all over Massachusetts, downtown Boston is home to many of their most popular locations, including The Exchange and the Adventure Shack.


Boston is one of the most fashionable cities in America, and fashion brands know it. From high-end designers to up-and-coming labels, there’s something for everyone when it comes to fashion in Boston. Whether you’re looking to invest in a fresh wardrobe or just want to stand out from the crowd, these top fashion brands will have you looking your best.